The Humblest of Pies

and Joshua Buergel

Last week we announced that we wouldn't have Stretch Goals for Hocus. The Kickstarter will go live June 25 and everything that will come in the box will be there from the start. You can read about this decision here. This led to a response and many questions, which we answered in a follow up post here.

Today, Josh and I are going to eat humble pie and announce something that has come about as a result of this process: Hocus will feature a two piece box. It turns out that upon re-examination it fit our cost structure. Though we like how cards don't slosh around with a tuck box, there were many concerns about the durability and quality of a tuck box. If we don't have the cost leg to stand on, then it seems like we need to do our best for our fans and customers.

One of our core values is to have a great relationship with our customers. You can read about that here. Here, we're putting a small amount of money where our mouth is. It's not insignificant, but I don't want to stomp around and claim it's thousands of dollars either. But, we hope you see how seriously we take this.

This means, for your pledge, with no Stretch Goals, Hocus will feature the following things, all of which are frequently withheld at the base level by many campaigns.

  • Linen cards
  • Two-Piece Box
  • 5 Player Support
  • Rule sheet versus rules on cards
  • 3 Extra Spell Books, for a total of 9 new Spell cards

We could have easily made 7 Stretch Goals out of that list above. All of these things cost more money, reduce our margins, but most importantly, make the game better.

Here is our request to you, a call to action. If Hocus is interesting to you at the end of June, and you think the price and offering is fair, please back our project, and please back it early. Early support has a huge impact on a project's momentum.

When we fund, and we're confident we can do this, please give us your support when folks ask for Stretch Goals and get angry that we do not have them. Tell your friends about the project because it's a great price and a great game, not because we're going to give you more stuff if we hit a Stretch Goal.

Help us deliver a great game in the most honest and fair method we can imagine.

We are going to lose customers because of our no Stretch Goal position. This is a principled stance we're taking and we have no illusions about the consequences. But, we don't need to make gobs of money. If we could make even $15,000, which is $9,000 over our funding goal, we'll consider this campaign an immense success.

If you have any questions, please ask. We appreciate your comments now, just as we appreciated them last week. To hell with you guys, you're getting your box!

Thanks for your support.


I have been following your progress with great interest, and I may be in the minority, but I am really behind your stand against stretch goals. I feel like when I back a project, as long as I see a project I support getting to market for a fair price it is a win for both parties.

I wish you the best of luck and I will be there on June 25th to put my money where my mouth is.

Thank you!