How to be a Great Recommender

Post by: Grant Rodiek

Christmas is upon us. Unlike previous years, people seem to be coming out of every nook and crevice to ask me for a game recommendation to buy a friend or loved one a board game. It seems my “healthy” obsession has become widely known.

Word of mouth recommendations are the single greatest form of advertising ever created and I get really excited when someone comes to me for a recommendation. Especially with a board game. I realized driving home tonight that I more or less spoil my ability to be surprised by games. I’m able to buy more or less any game I want and I frequently act on that. Unlike the vast majority of normal consumers, many of us in the hobby forget that most people buy 1-3 games each year. That’s it. If I did that, it’d be really awesome to get a new game for Christmas! Instead, I buy everything and my family just ignores the hobby as a gift idea. After all, I probably already have it.

Therefore, it’s really key for me to give someone a great recommendation. I want them to be excited to dig into the rules as soon as they open the box. I thought about the way I typically go through my recommendation process and thought I’d share it for the two of you interested.

How does one become a great recommender? Come along and I’ll tell you.

Ask about the recipient’s experience with games. This is incredibly important. You don’t want to buy Robinson Crusoe for someone who hasn’t played many board games. Similarly, someone who has played many lengthy, meaty games and enjoys them may not be terribly keen on King of Tokyo.

A co-worker’s wife heard about Mice and Mystics, heard it was good for children, and asked him to look into Mice and Mystics. He asked me. I love this game and have played it extensively. But, I couldn’t recommend it for my friend and his 8 year old daughter. Why? They don’t play board games hardly at all. The core, minute to minute experience of Mice revolves around moving your character and attacking a bad guy. That’s dead simple. But, managing gear, dealing with scenario elements like crossing the water (which is in the first scenario!), the surge, the special behavior of Brodie…it can get complicated.

You have to remember that there’s a language that comes with board games. We may not think about it, but there are many things that come for granted. There’s a language, understood mechanics, and a way to just “get” things. Games like Catan and Ticket to Ride and Pandemic really succeed outside the core hobby market because they don’t get too caught up in “inside baseball,” as they say.

Find out their experience first. This is so key.

Ask how many players they tend to play with. Someone may want a game to play with their wife. They may want a 3-4 player game for their lunch group. They may want a game they bring out for social gatherings.

You have to remember that you aren’t buying a game for yourself, but them. I’ve asked this question now to four groups and I’ve received four different answers. After their experience and knowledge with games, you must ask about the player number.

Ask about any currently owned games. Let’s avoid this low hanging spikey fruit. Don’t recommend a game they currently have! But also, detect a pattern, if possible. Now, chances are someone who “plays board games” has Settlers of Catan and Ticket to Ride. That’s totally fine! You know where they stand and their current level of experience.

Ask if they like a certain theme. But, remember, they probably don’t think in terms of mechanics or theme. The loved one asking you most likely doesn’t either. Therefore, think in terms of a way that might help you. Are they into fantasy? Science fiction? Do you think they’ll really care about the story elements?

By now, there are several deckbuilders with many different themes. You can find many war games from every time, space, and fictional void. If they might go “ooo” when they see an orc on front, ask!

Ask about price. Ideally, the asking pal is comfortable with the $30-50 range. Unfortunately, our hobby isn’t great for discount shoppers (typically). If they’re within that range, it won’t be a limiting factor. But, if it’s a stocking stuffer they seek, you’ll really narrow your search.

Give three suggestions. I always like to provide a few suggestions, all that fit the parameters, to give the gift giver the final say on what to buy. Not everyone loves this, they just want to be told what to buy. That’s why you can rank them for them. But, I find that for many people, if you give them three, and say that every one of them is great fun, you’ll give them an opportunity to think about it and apply their own personal touch.

This all seems completely obvious, but I thought it was a fun topic to discuss. Hopefully it helped you, or at least helped pass the time.

Do you have any suggestions or recommendations? List them in the comments below!

2 thoughts on “How to be a Great Recommender

  1. Pingback: Today in Board Games Issue #248 - Emergents: Genesis / Funemployed - Today in Board Games

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